Tell us a little bit about yourself and your career
My story is a little backward.. I had worked in Marketing for BMW & MINI for quite some time and although it was a fantastic career it just wasn’t for me, I, so desperately wanted a job that I loved but unfortunately just didn’t know what I wanted to do. As a kid, I was ok with most things but without a particular talent, it made it hard for me to decide which direction to go in. I decided to use YouTube as a personal talent search, filming videos from travel to beauty to fitness and food, never expecting it to become a job in itself. After 3 months I had received so many messages from followers and brands asking me to train them that I realized exercise had been my talent all this time! I signed up to do an online course while working full time and within 6 months I was fully qualified. I gave myself one month of salary and one month to get fully booked, after 3 weeks I’d done it and never looked back!
One fun fact about you no one knows:
I have my nipple pierced and am petrified of Lava (i have NO idea why!)
What prompted you to start working for yourself?
I never intended to work for myself but in all honesty, I just found myself getting so frustrated by how hard I felt I would work compared to the people above me that it made me aspire to be the one at the top.
Describe a typical day.
Wake up at 6 am, run down the stairs and give our french bulldog a huge hug, he then runs up to join my husband in bed. I make my favorite protein smoothie and sit down to post something across all of my social media channels. After breakfast, I have a quick 10-minute stretch or use my favorite online program ROMWOD. My clients start from 6:30 onwards so I run to the gym and spend the morning teaching them. I'll stop for lunch between 12:30 and 2 pm and take steven out for a walk. If I have the afternoon free then you’ll find me filming videos, editing blog posts, taking Instagram images and replying to emails! I usually head to my CrossFit box around 4:30 and get my butt kicked! Then it’s time to head home, shower, give my husband a big squeeze, feed Steven, cook dinner and then we’ll grab the duvet and snuggle up to something on Netflix.
What was the best piece of girl boss advice you were given when you were starting off?
Never be something you’re not, it’s something I remember for every part of my life, day, relationship. Too many people are trying to be someone else.
What was the most difficult part of starting your business?
Having the guts to do it and trust that I would make it work. I never set out for this to be my job, it just happened and so I’m very aware that it could go just as quickly as it came, I’m just enjoying the ride.
Can you name a moment of failure in your business experiences?
I never see failure, only things that just didn’t work out. I believe I need to be a little more honest with those around me, I’ll do all I can to help others yet find it very difficult to ask for help, i’d always love more support to help me get where I’m going.
What business books/resources (if any) would you recommend to someone starting a creative business of their own?
Education in your industry, in my opinion, is vital. I’m always reading/listening to new podcasts, websites, books about fitness, the industry changes daily and although I might not agree with all of it, it’s so important to be aware of it.
Can you name the biggest lesson you’ve learned in running a business?
I had to learn that not everyone wants the same thing as you. I’ve never wanted to be a millionaire, I just want to pay my mortgage, some people will expect you to be all about money and are you to sell out, learning what you really want from your business is so important.
What is your most successful form of getting yourself out there?
Social media has been incredible, to this date I am still yet to have ever had to advertise for clients, I’ve never created a poster, a business card, it’s all just come through my social channels and word of mouth. Be the best person/business you can be and those around you will happily tell the world about you.
What inspires you and fuels your creativity?
My followers and clients inspire me most, the daily tweets, emails, direct messages, it’s so incredibly motivating and if they can do it, then so can I!
Who is your role model and why?
My role model has to be my husband. We have very similar careers and yet he’s really worked out how to get that work-life-balance which is something I really need to work hard at. He’s the sweetest guy, so laid back but so determined at the same time, it’s incredible to be around.
What advice would you have for those looking to go from employee to entrepreneur?
Don’t put too much pressure on yourself, put all the energy and time into it that you can but remember to enjoy the ride, don’t push so hard to make it successful that you fall out of love with it in the process.
How does anyone reach out to you if they want to partner with you?
You can contact me on any of my social channels using @carlyrowena or simply email email@example.com